Hosting an event can be daunting! Will anyone show up, will everything run smoothly, and wanting everyone to have fun are just a few of the concerns that can run through your head! We can’t promise everything will run smoothly on the day, but we can give you some helpful tips for promoting your next event successfully. Read on for 5 tips on how to promote your next hair event.
1. Use your social media channels organically and paid
Start promoting your event early! The earlier you start, the higher your chances of success are. Promoting early helps create momentum and helps you reach a larger audience. It also means you give potential attendees plenty of time to make themselves available and plan their travels to your event!
Before promoting your event on social media, figure out what channels your target audience is on. If you have an older audience, they are most likely on Facebook. If your audience is in their 20-30s, try promoting it on Instagram or TikTok.
Once you’ve figured out your platform, you can start thinking about what content you can create to help promote your event. Make it clear who your event is intended for, and let people know what to expect on the day. You should post all the details about the event – the day, time, location, topic, goals, etc. Using Call To Actions (CTA’s) in your captions/videos can help drive interest in your event. Remember to create content before, during, and after your event!
Once you’ve produced content that promotes your event, you can easily turn that content into paid advertising material on your chosen social media platforms. While this event promotion idea comes with costs, it can be highly effective.
For an effective ad on social media, make sure you understand how to target your audience so you’re getting the most bang for your buck. Additionally, think back to your audience research to determine which social media platform your audience prefers. That way, you’ll allocate your spending where it makes the most sense, and your social media promotions will run where similar online event communities can easily see them.
2. Utilize your network
This seems obvious, but talking to new people every day can open up a ton of opportunities. Chances are if you’re a hairstylist, you speak to new people every day. Remember to talk about your event with your clients and even give them a flier to take home. You don’t have to be a graphic designer to design an enticing flier. Apps like Canva are exceptional solutions for flier creation — and it’s free.
You may also want to ask your employees, friends, and family to post about the event, or if there are influencers and bloggers that you work with regularly, you can ask if they’d be willing to share the event with their community.
3. Publish a dedicated events page
Whether your event is free to attend or you’re charging a fee, you can manage the event by using a registration system like Eventbrite, Splash, your own website, or the Facebook events feature. Create an event page or landing page on your website with your event details and enticing copy about why people should visit.
Encouraging people to RSVP can help you grow your mailing list, and sharing your event on websites like Eventbrite, Splash, and Facebook can help you get found by users searching for events like yours.
4. Add a pop-up or banner to your website
If you have a website, add a popup or banner that advertises your event. An eye-catching pop-up doesn’t have to disrupt the experience of your visitors. Popups or website banners are a great way to get leads from traffic on your site. You can link banners or popups through to your event registration page to encourage your visitors to RSVP for the event and see you in person.
5. Step up your email game
Another great place to include event banners is in your email signature. It’s a passive way to notify people of your upcoming event.
Not only can you utilize your email signatures, but you can also segment your email lists into categories: people who have bought tickets in the past versus those who haven’t, or different demographics within your target audience. Then create email campaigns that speak to those smaller groups with specific messages.
6. Advertise with CurleeMe
From website banner ads and product reviews to sponsored blogs and social media posts, there are several ways CurleeMe helps hair stylists and salon owners promote themselves. With over 30K Instagram followers and 11K page views, advertising on CurleeMe can help attract and send customers your way. In addition to engaging posts, our team keeps the conversations about your products and services going through email newsletters, blogs, and more!
What better way to share your knowledge and expertise than through a community craving for hair care information? Whether it’s virtual, in-person, or an online workshop, CurleeMe is a space where you can educate, inform, and connect with current and future clientele. Tell us your event plans and we’ll handle the rest!
7. Advertise locally
Advertising locally can often be overlooked, especially if you don’t have a salon. We suggest promoting throughout the local area where you’ll be holding the event. You can do this by asking local shops if you can leave flyers for their customers, advertising in local magazines, and even talking about your event in a local Facebook group.
If you’re a salon owner, all of the above can still apply but you can also bring awareness of your event to your salon. Placing an eye-catching sign outside your salon can pique the interest of people who often walk past.
Collaboration can open up a lot of opportunities, increased awareness being the biggest advantage. The important thing to remember is to collaborate with a business or person that has a similar target audience to your business. The collaboration should be mutually beneficial to make the strongest partnership. When discussing possible partnerships, offer ways your event can open promotional opportunities for both of you. Once you’ve secured a collaboration, consider ways to partner with them on promoting your event.
Hosting an event is a great way to increase your brand awareness and network with people in your industry. We hope the tips above help you feel better equipped to deliver a successful event.