In light of Juneteenth coming up, we would like to celebrate it by sharing with you 20 black owned natural hair product brands. If you’re not familiar with Juneteeth or this is your first time celebrating it, Juneteeth is the oldest nationally celebrated day to commemorate the last day of slavery in the United States. The date was June 19th, 1965.
We believe that in doing this we can spread the word of natural hair product brands that were created from personally understanding our hair type and finding the right solutions to help take care of it to promote healthy hair. There are so many other awesome black owned natural hair product brands out there but here are a few we know about and would like to help support.
Founded by Julian Addo in 2017, Adwoa Beauty is a natural hair brand that has become increasingly popular. With a growing and loyal clientele Adwoa products are quickly gaining “holy grail” status amongst natural hair enthusiasts. One of their most popular products is the baomint deep conditioning treatment. Beauty giant Sephora has recently begun selling the brand making it more accessible to those who don’t want to order online.
Before starting Alikay Naturals, Rochelle Graham-Campbell was a Youtuber showing people how to care for their natural hair. Rochelle is now the CEO of a successful hair care brand. Rochelle started Alikay Naturals because she saw the need for Natural Hair products that had real ingredients. Since launching the line in 2008, Alikay Naturals has become a staple product line that is sold nationwide in stores such as Target.
Jenell Stephens created Camille Rose Naturals in her kitchen while trying to find natural eczema solutions. The brand quickly grew into a huge success and is now a multi million dollar brand. The products are vegan friendly and can be found at your local Target.
CurlMix is a clean natural hair product line created by husband and wife, Kim and Tim. When the company was founded in 2015, it was intended to be a DIY hair kit subscription service. Three years later, they pivoted and created a natural hair care product line. The brand has been featured on the hit show, Shark Tank and their products can be found online.
If you’ve been natural for any amount of time you’ve probably heard of Curls. Before launching Curls in 2002 Mahisha Dellinger was a college graduate. Shortly after receiving a degree in business administration and marketing she discovered her passion for creating products for naturally curly hair. Some favorites of the natural hair community are the Control Paste Gel and the Creme Brulee Whipped Curl Cream. Curls can be found at Target and other large retailers.
Curl Shoppe was founded in 2015 by Toronto native Natasha Sheppard and in 2016 was co-owned by Rowan McAnoy. Curl Shoppe products focus on the health of natural hair over length and their goal is to help everyone love and embrace their natural hair. The product line features three collections and even has products specifically for men.
Design Essentials was launched in 1990 by Cornell McBride. After spending years in the industry and his first company, M&M products, was sold to Johnson Company. Design Essentials’ goal is to create professional grade healthy hair products. Design Essentials can be found at your local Target as well as Sally Beauty and online.
Jane Carter began her natural hair product line after spending years as a Hair Care Professional. Ms. Carter suffered from an allergic reaction due to the chemicals in other hair products and was inspired to create Jane Carter Solution products. Jane Carter Solutions are created using ingredients from plants and the products are a favorite among naturals who prefer all natural ingredients. Jane Carter Solutions can be found in Target and online.
Launching in 2014, Mielle Organics found success with their Advanced Hair Formula and the product line quickly expanded. The company was founded by Monique Rodriguez who was a Registered Nurse and used her knowledge of health and wellness to create her products. Monique and her husband, Melvin run the company together and are passionate about helping women in business. Mielle Organics products are a social media favorite and has many celebrity fans. Mielle Organics can be found in many retailers such as Target.
Whitney White, better known as Naptural85 on Youtube started Melanin Haircare in 2015 with her sister, Taffeta. Whitney began vlogging her natural hair journey and became known for her simple and no fuss approach to natural hair. After years of urging from her fanbase, Whitney launched Melanin Haircare. Melanin Haircare focuses on using natural ingredients as well as safe synthetic ingredients. Whitney is her brand’s biggest ambassador and she often uses her products in tutorials on her Youtube Channel.
Wendy Levy and Kim Etheredge created Mixed Chicks because they needed products that worked on their hair. Mixed Chicks products have been endorsed by several celebrities and are a favorite of many natural hair enthusiasts. Mixed Chicks conditioners have been very popular and can be found at many large retailers.
Oyin handmade was created in 2001 by Jamyla Bennu who was looking for natural products that would help her care for her natural hair. The company is family owned and operated and available at independent retailers nationwide. Their products are made with no parabens, no silicones, and no petroleum.
After being an accidental natural hair icon for years, actress Tracee Ellis Ross launched Pattern Beauty. Pattern was created for with curly hair textures in mind and aims to provide effective and price accessible hair care products. Many reviews have praised their thick and nourishing Intensive Conditioner. Pattern Beauty is available online.
Taliah Waajid was created by Taliah Waajid who has made a career in hair care since the age of 14. The brand offers a full line natural hair care products and was created for those who do not want to use harsh chemicals in their hair care routine. Taliah Waajid also hosts the Taliah Waajid Natural Hair and Healthy Lifestyle Event. Taliah is a pioneer in the hair care industry and provides products for healthy hair enthusiasts.
Courtney Adeleye created the Mane Choice after documenting her natural hair journey on YouTube. Courtney was a Registered Nurse with a wealth of knowledge regarding health and wellness who began making hair care products at home. She quickly grew the business with her husband who is a medical doctor. The Mane Choice is another natural hair favorite with several popular lines and can be found at many large retailers.
TGIN or Thank God It’s Natural was created by Chris-Tia Donaldson. TGIN products are made in small batches using natural ingredients. TGIN can be found at Target, Wal Mart, Whole Foods, Sally Beauty, and Walgreens.
Renee Morris bought Uncle Funky’s Daughter from a couple who started the company and was going through a divorce. Since acquiring the brand, Renee has transformed the company and grown the business into what it is today. Uncle Funky’s Daughter’s products use renewable plant sources and recyclable materials for packaging. Their products are paraben and sulfate free.
After experiencing damage and breakage, Alexis Stanley started making products in her kitchen. After testing the products on her daughters and sharing the results on Instagram, Alexis started to sell her new product line. With clean ingredients, Uniqurl helps naturals care for their hair. Uniqurl’s line features a 4-in-1 styler that helps achieve the perfect twistout as well as moisture kits.
Lisa Keizer created Up North Naturals in 2015. Up North Naturals is made for all curly hair textures and their products are vegan friendly. The company became the first Canadian black owned hair care product line to be sold at a large US retailer.
Yes Her Studio is a black woman owned hair care company that was founded in 2015 by Elaine Dodoo. As a natural hair stylist she saw a need for natural hair care products and a place where women can learn about their hair. Yes Hair Studio is committed to healthy hair care. Their scalp cleansing and serum products help maintain natural hair in between wash days.
Marra Joelle (or Green) is a natural hair and style blogger based in Upstate NY. She loves experimenting with new styles and tries not to take her hair too seriously.